My experience so far with CPC advertising comes from running a couple of Google Ads campaigns. The campaign created for my app by Google was terrible and gives terrible results. I had good results initially from a campaign to my website, but that broke once I converted my site and final url to https. It will never be fixed because Google support goes through Indian call centers that are only authorized to regurgitate irrelevant canned responses. They seemed to think it was ok for me to pay...
How to run an aquisition campain?
How to run an aquisition campain?