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Game ID?

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I am using Unity 5.2 and am about to integrate Unity Ads. I have created a project in the Ads dashboard, linked that project using the Services window and enabled Ads.
In the Advanced tab of the Services window, there are two input fields for iOS GameID and Android GameID. Both fields contain a number I didn't enter. Are these numbers correct or do I have to change them?

In the online dashboard, these same numbers also appear. Next to them, there is a button for "Add Store ID", and a field...

Game ID?

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